released 2018, pc music.
umru (of recent Charli XCX production credit fame) debuts with an apocalyptic future pop experience that draws its influence from the tinny space-age production and engineering wizardry of contemporaries SOPHIE and Arca.
While there’s not a whole lot here (four full tracks sandwiched between instrumental intro/outro tracks that come to a time of less than 20 minutes), what we do get out of “search result” is a storming declaration of presence that everyone interested in modern electronic music should take notice of. Keep umru on your radar!
“Chemistry” is the perfect amalgamation of left-field production and classic pop with a robotic, yet show stopping vocal performance by Lewis Grant. Banoffee joins the fun on the stellar “Heat Death”, a slow burn that weaves its way into your head and plants itself comfortably.
“Popular” sounds as if it’s an anthem for the self-aware Instagram celebrity in the year 2060, while “Sticky” moved at such a glacial pace I can’t say I even bothered to listen to it again for a better impression. It’s the only track that holds “search result” from being a true masterpiece for me, but one mediocre track doesn’t ruin the entire experience, especially when it’s all so cohesive and thematic.
- Recurse (N/A)
- Popular ⭐️⭐️⭐️⭐️
- Sticky ⭐️⭐️⭐️
- Chemistry ⭐️⭐️⭐️⭐️
- Heat Death ⭐️⭐️⭐️⭐️
- Linkrot (N/A)